Saturday, July 26, 2014

Catch IOFW Live



I have loved IOFW so far and I am talking about it quite a lot recently. You guys can check them out by visiting www.iofw.com  and catching the live streaming of cool videos. IOFW is currently on in association with www.jabong.com.



Date
SCHEDULE of IOFW
Friday,
25th July

Vignettes/ videos from the Model and Photographer auditions held on 1st July 2014 in New Delhi.

The videos capture the excitement before the start of the auditions, the jury (for Model Auditions - Rashmi Virmani, Carol Gracias, Samant Chauhan and for Photographer auditions – Akash Das, Hemant J. Khendilwal and Sushmendra Dubey), backstage fun and drama, final winners who have been selected. 

In addition, there is a video on the overall concept of India Online Fashion Week and its ‘shoppable’ features.

Saturday,
26th July

Vignettes/ videos from the Makeup artist, Hairstylist and Designer auditions held on 2nd July 2014 in New Delhi.

The videos capture the stylists' thoughts on color for the season, makeup tips for a glamorous look, the jury (Hair Stylist and Makeup artist auditions with Samantha Kochhar and Rod Anker. Designer auditions with Dr. Darlie Koshy and Poonam Bhagat), backstage fun and drama, and final winners who have been selected. 

Sunday,
27th July

Vignettes/ videos from the Grooming, Look test and Fittings session of the India Online Fashion Week covering all the selected winners, that is, the 20 models, 15 designers, 5 makeup artists, 5 hair stylists and 5 fashion photographers.

The videos cover the backstage drama, fitting sessions and showcases what goes on behind the scene during a fashion show, the parameters which are kept in mind as a part of look tests to match designer collections and model looks.

Monday,
28th July

Launch of 5 exclusive designer collections from the following designers:

1. Aastha Bahl
2. ANS by Astha & Siddharth
3. Dressology by Amit Arora
4. Threesome
5. Sidharth K Kakkar 

Tuesday,
29th July

Launch of 5 exclusive designer collections namely:

1. ILK by Vinita & Shikha
2. Piquancy
3. Swagger by Saj
4. Armaan & Aiman
5. Timsy & Siddhartha

Wednesday,
30th July

Launch of 5 exclusive designer collections namely:

1. Azalea by Aditi Gupta
2. Bhootsavaar by Nitin Bal Chauhan
3. DIR 69 by Tanu Bagai
4. Shreya Mistry
5. Rajdeep Ranawat

Finale,
30th July

Live streaming of the Grand Finale on www.iofw.com directly from the venue of the final event in the presence of Show stoppers, namely, Yami Gautam and Aditya Roy Kapur.

Sneek Preview of Designers at India Online Fashion Week



 I am presenting to you exclusive pictures from two of the most promising designers of the India Online Fashion Week that has started from 25th July, 2014 and will continue till the 30th. Check out the beautiful designs live at www.iofw.com/ where you can purchase what you see immediately. Also, get live streaming from the website. The grand finale will have Aditya Roy Kapoor and Yami Gautam walking the ramps.


  Rajdeep Ranawat:

Collection: “Beyond the Cold

The Fall Winter 2014 collection by Rajdeep Ranawat inspires from cold forests where myths are born and legends are created. Where civilizations have thrived and then withered away into oblivion. It captures the possibility of the blurred lines between imagination and reality.

By generating diverse digital and embroidered pieces, the collection tells innovative stories and delivers powerful ideas of fortress once beautified by the wild imagination of human talent and creativity and their eventual downfall to the wilderness. Creating garments in classic free flowing silhouettes, Rajdeep Ranawat tries to graphically capture a sense of degenerating mosaics and lost handcrafted artifact; crumbling architectural structures over run by the forest, of treasures lost and parchments dissipated.
Using pure fabrics like silk crepe, silk georgettes, organza and chandheri, the collection reflects its inspiration through its fabric treatment.

The colour story of the garments strives to create the winter mood for the collection. Seeking a dialogue with harmony between the embroidered and the digital, between the professionalism in his design and the familiarity in the treatment given, between the variety of styles and uniqueness of identities; Beyond the Cold is based in the variety and versatility of Rajdeep Ranawat's resources and skills, the spontaneity of ideas and the heterogeneity of our Indian craftsmen, knowing that every garment is unique and singular.”


  ILK by Vinita & Shikha

Collection: “Beehive Yourself

Beehives- the collection gives a nod to naturally occurring geometric designs like hexagonal shapes synonymous with honeycomb patterns. Taking cue from nature, this seasons pieces reflect the beauty found in these six edged clusters.

Bees work relentlessly for the divine queen and show a sense of philanthropy for humans in every drop of honey they churn. This season's ILK woman is honored with the title of ‘busy bee’. With a powerful mind and a sharp head on her shoulders, the silhouettes reflect a utilitarian aesthetic with depth beyond face value in terms of inspiration.  The pieces come together with intricate detailing and push the norm with a mélange of different textures and techniques. 

Ilk subscribes to the notion that we are immersed in these honey producing combs and can intangibly feel the textures, embroideries and shapes. The buzz of the energy within us fascinates us to dip ourselves into this beehive of thought and let our imagination 'bee' free.”

Check out more designer profiles here - http://iofw.com/designers/
 


Disclaimer: This post is a part of the India Online Fashion Week in association with Jabong.com

Thursday, July 24, 2014

AVON Ultra Color Matte Lipstick in Matte Lily and Matte Garnet

Avon Ultra Color Matte Lipstick Matte Lily and Matte Garnet

Avon recently sent me two of their lipsticks from the Ultra Color Matte Range. Now I really like some of the regular shades from the Ultra Color range, and had expectations from these lipsticks too! And the best thing was - they delivered!

What Avon Claims: The Ultra Color Matte lipsticks moisturizes lips while depositing vivid, dramatic color. Velvety matte texture envelops lips in full rich color without drying. Gives full coverage with SPF 15.

Price: 375/- for 3.8 gm. (But, you get it for less when they are on offer!)

AVON UC Matte Lipstick

My Take: The packaging is similar to the normal Ultra Color lipstick. Open the top and twist to get the lipstick out. Matte Lily is a cool toned pink bordering towards fuchsia, while Matte Garnet is a lovely shade of dark red. Both the lipsticks glided easily on my lips and went opaque with one application. They are actually not very matte to look at, especially Matte Garnet, which is a creamy shade on my lips (and looks fantastic against my dusky skin tone). However, I hate lipsticks that make my lips dry and these didn't at all! In fact, just the opposite. They kept my lips hydrated through the four hours I wore them. The lipsticks transfer, so do not expect them to last after a meal. However for their price, the quality is superb, and you should check out the rest of the range from AVON. They have ten shades to pick from.


Disclaimer: PR Sample.

AVON Skin Goodness CC Color Corrector Cream

Avon Skin Goodness CC Color Corrector Cream
AVON always comes up with something budget and pocket friendly but of good quality, and they have introduced the Skin Goodness CC Color Corrector Cream. With SPF 50 and sun protection factor, the cream is supposed to "correct" your skin.

What It Is Supposed To Do:  Instantly correct uneven skin tone and notice more radiant skin over time. Light breathable formula combines a high-performance skin care serum with color correcting pigments. Formulated with licorice and vitamin C, this begins to fade dark spots and hyper pigmentation after just two weeks of use. Protects with SPF 50. Provides medium coverage.

Price: 399/- for 18 gm.


My Take: The packaging is done simply - reminded me of some BB Creams I already have of other brands. I got the color Nude which is light for my skin tone, so I have to use it carefully. The texture is runny, but not very easy to blend, but, I generally moisturize my face before application, which makes spreading this cream easier.

The color nude will suit someone with fair skin tone, but it does give light coverage and covers minor skin flaws. It also reduces redness, and is supposed to have SPF 50 which is a good thing. I have been using this for a month and half and I do not see much fading of dark spots or hyper pigmentation as it claims. But its a nice BB cream... oops sorry CC Cream which works on light skin tone.

Although the cream really isn't my cup of tea, it will probably suit someone with a fairer skin tone and would blend better on lighter skin tone, correcting redness and dark circles easily. Once set with compact, it lasts for a good period of time (About 6 hours) and that is always a good thing. The finish is mostly dewy, unless you add a lot of compact to mattify it, but that is what this season is all about - fresh, glowing skin.You can purchase one from your friendly neighborhood AVON representative today. There are offers going on all the time, and you can get this at a reduced price through that.

Avon CC Cream India Price 399/- for 18 gm.  
Disclaimer: PR Sample.

Wednesday, July 23, 2014

The Body Shop Presents Sorbet Refreshment from Top to Toe

The Body Shop keeps you cool from top to toe in the summer heat. NEW Body Sorbets deliver a frosty burst of moisture freshness to skin, keeping you hydrated without the sticky feeling. Available in four fruity flavours – Strawberry, Mango, Peach and Satsuma and one floral fragrance - Moringa, the Body Sorbets offer the ultimate summer sensorial experience.

Body Sorbets contain 100% organic Community Fair Trade Aloe Vera from Guatemala, to comfort, cool and soothe skin frazzled by the summer heat.
Store in fridge to get the ultimate refreshment for the face and body

The Body Sorbets are priced at INR 795/- and are available in flavors like Strawberry, Moringa and Satsuma. You can check out my friend D's review of the Moringa sorbet here.

ABOUT THE BODY SHOP

At The Body Shop, we believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too.  
We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use.  
We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood.  
We always keep people, animals and the planet in mind. So when you shop with us, you are choosing ‘BEAUTY WITH HEART’.

Saturday, July 19, 2014

Mutton Curry, or the Essential PNathar Mangsher Jhol of my House

Bengali Mutton Curry with Rice and Chopped Cucumber and Onions
 My mother has no patience for fools in the kitchen, and if my father instructs her to cook something which she thinks would not suit the cut of meat, she shoos him out of the kitchen with a single "GO!" and a raised spatula or khunti, whichever is closer to her. Meekly, my father will succumb to her, with a bemused expression on his face, nodding gently, and wondering what was so impossible about it.

Ma is correct of course. The right cut makes all the difference while cooking, especially when it comes to meat. My father is fond of bringing shanks of goat meat back home, so recently when I started off making a simple curry with it, thinking of making it light, my mother came in, took one look at the meat, and told me to make it hot. By hot, I mean hot. She wanted heat, and I decided to deliver.

Goat Meat Curry Bengali Style
So here's how I started off. Take 500 gm. mutton, preferably from the shank region and not with too much fat clinging to it (but loads of intramuscular fat if you have it). The thing is, in Bengal, Mutton is goat meat, and lamb is difficult to find here, unless you really want to go all the way to New Market and get yourself some. Apply salt, a teaspoon of turmeric, a teaspoon of Kashmiri Mirch powder, 2 tablespoons of plain yogurt, 2 tablespoons of onion paste and a teaspoon of ginger-garlic paste. Leave this alone for an hour.

Soak 3-6 dry red chillies in water for an hour. When the red chillies are fully soaked, make a very fine paste of them. Also chop two onions. Set aside. Take 3 medium potatoes. Wash them, cut them in half, and fry them in mustard oil. You can use this mustard oil later to cook the meat.

Heat 75 ml. mustard oil in a pressure cooker or a heavy kadai or heavy-bottomed vessel with a good bit of surface area to cook the mutton. When the oil smokes nearly, add 3 green cardamom, whole, slightly bruised with the back of your spatula, an inch-long stick of cinnamon, 6 cloves, 6 whole peppercorns, a single bay leaf, and 5 whole dry red chillies. Let this fry for 15 seconds. Add the onions, chopped, and a pinch of salt. Cook over medium low heat, stirring often, till the onions are soft and golden brown.

mutton curry

Raise the heat and add the mutton, stirring briskly to make sure the meat is sealed in with the juices. Cook for 6-7 minutes, or until the mutton is seared. Add the red chilli paste, stir it in to mix well, lower the temperature to a simmer, cover the meat with a lid, and let cook for 10 minutes. After 10 minutes, add 2 cups of hot water, and cover the pressure cooker. Ideally, in my house, I let the pressure cooker come to full steam, let it release a single whistle, and then simmer it and cook for 10-12 minutes.

After that, I turn off the heat and let the pressure cooker cool down naturally. You can do that, or you can simmer the meat till it is soft. Once the meat is soft, but not super-soft, add the potatoes, cover, and cook till the potatoes are done (one more whistle in the pressure cooker, or 15 minutes on stove top). Adjust salt, and if you are like my uncle, sugar, and serve with boiled rice.

In my house, a typical Sunday would contain this meaty curry, rice, and a big batch of chopped cucumber and onions, and a lime wedge. The key is to squeeze the lime into the rice while mixing it with the runny mutton curry, and mix in a potato as well. The result is absolutely, perfectly, satisfying.

 
Mangsher Jhol
bit.ly/1aHf7Hf‎